AO DIRECTORS’ TEAM
We have built our reputation in Asia since 2008, matching our aspiration with our intuition in travelling across the creative boundaries. In event, art, design, architecture, journey and hospitality, our knowledge and savoir-faire are the ability to create memorable and visionary Experience when it comes to welcome and inspire the most valuable guest.
Keeping all exclusive and private, our work and sensibility have seduced the trust and the world of the luxury brands, UHNW’s individual and some of the top corporation. Our team is formed by professionals and experts from different fields to respond to our top clients’ needs globally.
Strategic and Art Director (Experience builder, Ultimate event, Dinner designer)
Loic Serot brings flair, creativity, inspiration and discretion to art direction projects that are remembered as avant-garde immersive experiences. Playing with boundaries, Loic can bring a broad education, value and experience in creating concepts that use his background as an artist and art curator, film making, a strategic agent and as the world’s first “dinner designer”.
His ability to match clients’ aspirations, be they UHNW individuals, luxury brands, from the world of private banking, watchmakers and international film festivals, is evident from the reception given to such events as RICHARD MILLE 50-04 Tourbillon Kimi Raikkonen global launch, Asian biggest superyacht “White Rabbit Golf” Launch , CARTIER Ion orchard reopening “the Singapore Odyssey” or “In the heart of Aubazine” that was a pure homage to Gabriel CHANEL childhood inspiration for CHANEL Fashion top VIPs.
Let’s don’t forget the first step of the company: Our Voices touring event (2007); The Table Festival: 110 metres of tables in central HK (2009); The Refiners Days Festival of 2011 (Over 55 million people reached by television coverage); and the opening of K11 TST Ultimate dinner, The Singapore F1 with the Russian Singapore Business Forum (RSBF) one of the first event staged on the rooftop of the Marina Bay Sands Singapore.
Loic ‘s passion remains to create very tailormade and creative dinner and exceptional sojourns for billionaires.
Loic has degrees in Art & Design, photography, art curation and cinema. He has won awards for his film “Ma” and “The box”; other work has been invited to international biennials. He was also awarded artist in residence at Villa Kujoyama in Kyoto.
Director (Events, Client Relations and Sponsorship)
Over 10+ years’ experience in managing art, cultural and commercial projects in her career, Daphne Chu has achieved great success in event management for a wide variety of top brands and UHNW clients. Building on an education in Language and Communication and early experience in art and show curation, Daphne has experience of producing great events in different scales for the Hong Kong government, a leading theme park and many luxury brands in the region. She brings her clients in-depth knowledge and hands-on skills in venue management, marketing and managing overseas and local multi-arts programmes and productions. Daphne’s mix of flair and methodical attention to detail ensures her clients’ events are both successful and memorable. Daphne was invited to represent Hong Kong as a speaker on creative industries in the territory at “Asia on the Edge”, presented by Art House Singapore in September 2012.
Daphne has developed strong networks through dealing with different government departments and bureaux, varying scales of venues and special locations, license application processes and producing and managing projects with local and overseas partners, vendors and suppliers, be they large-scale or niche events from Hong Kong to APAC region.